Wednesday 12 September 2012


Months of speculation have given way to a list of features and specs that Apple fans will debate for months. Bigger screen? Faster processor? 4G network support? Better software? Yes to all, the new normal on an increasingly sophisticated list of must-have features, all demanded by increasingly sophisticated buyers. Later this month, Apple retailers everywhere will be surrounded by block-long lineups. A few weeks later, anyone will be able to walk into a store and grab one off a shelf.
It’s a scenario that’s played out like clockwork since the first iPhone bowed in 2007, a hype cycle that’s created one of the most iconic brands of our time. No other consumer product resonates in consumers’ minds like the iPhone. No other is as important to the fortunes of its maker. And that’s the problem.
The numbers are staggering: Strategy Analytics says Apple has sold 250 million iPhones over the last five years – and raked in $150 billion (U.S.) in cumulative revenue. According to a CNN analysis, almost half of that - $74.3 billion – was recorded between June 2011 and June 2012, which would make the iPhone business unit larger than all of Microsoft, and big enough to be a Fortune 50 company.

This is not about the iPhone 5 versus the Samsung Galaxy S III or the iPad versus the Kindle Fire HD; this is about customers' attachment to the larger ecosystems that those devices inhabit. Amazon, Apple, Google, and Microsoft all aim to translate customers' investments — of money, information, personalization, and social connections — into a gravitational field of loyalty so powerful that few customers will ever attain escape velocity. This market is still taking shape, but the iPhone 5 will markedly increase Apple's pull, already the strongest out there……..Charles Golvin

1. It’s taller! The iPhone 5 stands at four inches tall, with a resolution of 1136 x 640, which means it’s 176 pixels taller than the last model. However, like a Hollywood starlet who just scored her first big budget movie and Rachel Zoe as her stylist, as expected, the iPhone 5 is skinnier (by 18 percent) and lighter (by 20 percent) than ever before. So, like Lindsay Lohan post-”Mean Girls” in her first pair of Louboutins. Does this analogy make sense? It does to me. Onward!
2. It’s faster! Woot, woot! The iPhone 5 operates on the 4G LTE network which, uh, is great or something and should make any music or video stream faster. Apparently, 4G eats up battery life though, so keep that in mind.
3. It has a tinier connector dock! Who cares?! I do! Mostly because it connects both ways now so I will be saving precious milliseconds now! Unfortunately, that means you can’t directly plug your phone into your older Apple accessories without the $30 adaptor because, duh, this shit is a racket!
4. It’s sturdier! Supposedly! Due to its “unibody” structure. I don’t know what that means but I think it has something to do with having, like, less parts? Like, it’s all ONE BODY. I’m smart. Anyway, the back is made of metal! I am still going to wrap mine in bubble wrap because I drop my phone, like, once a day.
5. It comes with Facebook! And iOS6! And cool features like a place to store your plane tickets or something called PassBook!
6. Siri is smarter! I would hope so, because she sounds like a moron in those Zooey Deschanel commercials. I want Suri to solve all my problems or I’m going to be disappointed. Suri, GET ME LAID!!!!
7. It comes with cute new earbuds! Squee!
8. No more Google maps! Apparently Apple is mad at Google because Google made their own smartphone and so Apple replaced the Google Maps button on the homescreen with their ownnnnnn map technology. Boo-ya, Google!
9. The two cameras are better! Which means my tit pics are about to get a whole lot cuter!


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