Nissan has become the first major manufacturer to build a car in
According to a statement from Stallion Motors, Nissan
representatives in Nigeria ,
the inaugural vehicle, a black Nissan Patrol, rolled off the production line at
the Lagos
assembly plant, marking a key milestone in the company’s continued wave of
expansion into the high-growth markets.
In addition to the Patrol, Nissan also plans to produce
the Almera and NP300, starting in early May and followed by mass production in
August. With these three models, Nissan aims to be a significant player in the
Nigerian automotive sector.
Nissan is targeting significant growth in Africa as the company builds momentum towards achieving
its Power 88 goals, a commitment to reach 8% profitability by the end of fiscal
year 2016.
Elsewhere in the world as part of the high-growth markets
strategy, plants have been opened in Mexico
and Brazil with projects
underway in Indonesia , Thailand and China . Last year Nissan announced
it will be the first manufacturer to build cars in Myanmar , after the opening up of
the economy in the south-east Asian country.
The first “built in Nigeria
for Nigerians” Nissan Patrol follows the signing last year of a Memorandum of
Understanding for vehicle assembly in Lagos
between the Renault-Nissan Alliance and West African conglomerate Stallion
Group.
Since then, preparing for production in Nigeria to
global production standards has been achieved at a rapid pace, setting a new
benchmark in responsiveness and organisational agility.
Courtesy: Vanguard
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