Friday 20 February 2015


The social media site offers young women in the Middle East the chance to talk about sex openly without criticism
The Middle East is not known for frank, open and mature discussions about sex, but a social media platform is hoping to change that. Al Hubb Thaqafa offers young people, particularly girls, straight talk on sex, love and relationships in Arabic. The name means “love is culture” and the site aims to tackle taboos surrounding sex by offering visitors not just the facts of life, but also a chance to ask questions, express opinions and debate with one another – opportunities still rare in Egypt and the wider Arab world, when it comes to sexuality.

The formula has proved hugely successful; since its launch almost a year ago, Al Hubb Thaqafa’s main website has received more than 3m views, mainly from Egypt and Saudi Arabia, with almost a quarter of a million users following the the complementary Facebook page and Twitter feed.

Al Hubb Thaqafa is part of Love Matters, a collection of similar platforms targeting audiences in half a dozen languages and markets around the world. They’re run by Radio Netherlands Worldwide as a media development project, part of a wider remit to encourage freedom of expression and human rights.

Read more: theguardian

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