Facebook
announced 16 million people in Nigeria visit Facebook every month with 100% of
them coming on mobile. Each day, 7.2 million people visit Facebook with 7
million on mobile.
Facebook’s
visit coincided with Friends Day (4 February), or Facebook’s 12th birthday.
During the past five years, the global Facebook community has more than doubled
in size, and its community in Nigeria continues to grow.
“For
us, Friends Day in Nigeria was about hearing the stories of our community using
Facebook our platform to grow and connect with others. We have made amazing
progress over the past year. We’re only 1% done in Nigeria and inspired to do
even more in this fast-moving, mobile first country,” said Nicola Mendelsohn,
Vice President, EMEA, at Facebook.
Nunu
Ntshingila, Head of Africa for Facebook, said: “This is the year we deepen our
partnerships with Nigerian businesses. We’re committed to Nigeria, and during
this visit we shared insights with our business and agency partners on how to
deliver personalised marketing, at scale, where people are – on their mobile
phone. We want to make sure Nigeria – its people, its agencies and its
businesses – realise the opportunity that technology and mobile bring.”
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