According to Guardian, Apple says it sold more than 10m of its new iPhone 6 and 6 Plus models in the three days after they went on sale on Friday, setting a new record despite the phones not being available in China.
The figure, which includes sales to operators as well to consumers – some of whom queued for days outside the company’s stores around the world – exceeds last year’s, when 9m of the iPhone 5S and 5C were sold, and 2012, when sales were 5m.
However in 2012 and 2013 the first weekend sales were boosted by sales in
which has the largest number of iPhone users in the world, according to
analysts. The government there has not yet approved the new models for sale. China
Apple’s chief executive, Tim Cook, said: “Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn't be happier,” and added that “sell-through” – where phones are bought by end customers, rather than by mobile networks – had shattered previous figures “by a large margin”. Apple would be able to measure sell-through based on phone activations, which require the device to contact its servers during setup.